Why am I doing this?

I’ve been asking myself this question over the past few weeks while relaunching this project, and I’ll try to give you the most honest answer I have so far.

Yes, you read that right — this is a relaunch. Hefzibá already existed once before, though in a slightly different form. After a short time, I decided to stop. Why? There were many reasons, but the main one was that I lost myself—and my passion—with it. I needed to rediscover my voice and creativity, and that took years…and tears.

Those who know me know that I’m a deeply honest and transparent person. I can only give you what I truly have. And back then, I felt like a dry plant, uprooted, with only the roots left buried in the earth. Like that plant, I needed time to regain the strength to break through the soil and see the light again.

But setting the drama and storytelling aside for a moment — the BIG why behind this project is simple:
I want to help people find truth and hope in the midst of this chaotic world. I want them to discover their God-given potential and still find beauty, even when everything seems to fall apart.

Hefzibá will begin with words, because I believe words have power. I want to use them to speak truth into lives and highlight hidden potential. I’ll write blogs about the topics that move me — identity, politics, values, love, and other diverse themes — because it’s all about speaking identity in order to release purpose.

I’m taking this first step again, choosing the courage to dream once more. I envision Hefzibá becoming a movement marked by truth, hope, and beauty — a journey of pursuing justice while uplifting, helping, and loving one another.

My dream is that words would awaken purpose, and that actions would follow:
Acts of kindness. Acts of justice. Acts that restore joy where injustice has taken it away.

Maybe you’re thinking, Okay, another blog, another fancy Instagram account. Honestly, I’m thinking the same as I write this (my fears are screaming loudly!). But I know that God has given me the gift of writing, communication, and creativity. I want to honor those gifts and use them — and may He multiply them.

If I inspire even one person through Hefzibá, I’ll be happy.
But maybe, just maybe, Hefzibá will grow into the project and movement that’s been planted in my heart. More details will come when the time is right, but for now, I’m taking the first step once again.

So, we’ll see.

I would be so happy if you joined me on this journey.

Many blessings!

Ana Laura